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[新闻]Adobe系统公司同意以34亿美元收购Macromedia

全球最大的图像编辑软件供应商Adobe系统公司日前同意收购Macromedia。后者是Dreamweaver和Flash网页设计软件供应商。据估算,收购价值将达34亿美元。

美国商业新闻今天发表一份声明,称Adobe将以股票完成收购。

Adobe以静态电脑平面设计见长,而Macromedia则专注动态多媒体电子出版。


相关文章:
Adobe to Acquire Macromedia; Combined Company to Deliver Industry-Defining Technology Platform for Rich, Interactive Content

SAN JOSE, Calif.--(BUSINESS WIRE)--April 18, 2005--Adobe Systems Incorporated (Nasdaq:ADBE) today announced a definitive agreement to acquire Macromedia (Nasdaq:MACR) in an all-stock transaction valued at approximately $3.4 billion.


The combination of Adobe and Macromedia will provide customers a more powerful set of solutions for creating, managing and delivering compelling content and experiences across multiple operating systems, devices and media. Together, the two companies will meet a wider set of customer needs and have a significantly greater opportunity to grow into new markets, particularly in the mobile and enterprise segments.

"Customers are calling for integrated software solutions that enable them to create, manage and deliver a wide range of compelling content and applications -- from documents and images to audio and video," said Bruce Chizen, chief executive officer of Adobe. "By combining our powerful development, authoring and collaboration software -- along with the complementary functionality of PDF and Flash -- Adobe has the opportunity to bring this vision to life with an industry-defining technology platform."

Under the terms of the agreement, which has been approved by both boards of directors, Macromedia stockholders will receive, at a fixed exchange ratio, 0.69 shares of Adobe common stock for every share of Macromedia common stock in a tax-free exchange. Based on Adobe's and Macromedia's closing prices on Friday, April 15, 2005, this represents a price of $41.86 per share of Macromedia common stock. Upon the close of the transaction, Macromedia stockholders will own approximately 18 percent of the combined company on a pro forma basis.

In the combined company, Chizen will continue as chief executive officer and Shantanu Narayen will remain president and chief operating officer. Stephen Elop, president and chief executive officer of Macromedia, will join Adobe as president of worldwide field operations. Murray Demo will remain executive vice president and chief financial officer. Dr. John Warnock and Dr. Charles Geschke will remain as co-chairmen of the Board of Directors of the combined company and Rob Burgess, chairman of the Macromedia Board of Directors, will join the Adobe Board.

"Both Macromedia and Adobe are passionate about creating and enabling great experiences across a wide range of devices and operating systems," said Elop. "Our combined teams will be a powerful force for innovation around cutting-edge platforms for delivering content and applications."

Integration

The two companies are developing integration plans that build on the cultural similarities and the best business and product development practices from each company. The companies will make additional details and information about the acquisition available at http://www.adobe.com/aboutadobe/invrelations/adobeandmacromedia.html.

"While we anticipate the integration team will identify opportunities for cost savings by the time the acquisition closes, the primary motivation for the two companies' joining is to continue to expand and grow our business into new markets," said Chizen.

The acquisition, which is expected to close in Fall 2005, is subject to customary closing conditions, including approval by the stockholders of both companies and regulatory approvals. The transaction will be accounted for under purchase accounting rules.

Due to the absence at this time of estimates of the acquisition-related restructuring costs and the allocation of the purchase price between goodwill, in-process R&D, other intangibles and equity-based compensation expenses related to SFAS 123R, Adobe is currently unable to provide GAAP estimates on future earnings.

The transaction is currently expected to be break-even to slightly accretive to earnings in the first twelve months after closing on a non-GAAP basis. The company's target of break even-to-slightly accretive to earnings on a non-GAAP basis assumes no adverse impact from the loss of deferred revenue in the first twelve months following the close due to purchase accounting.

Stock Repurchase Program

Adobe also announced its Board of Directors has approved a post-acquisition stock repurchase program of $1 billion. "After a review of the combined companies' financial position, our Board concluded that the repurchase program is consistent with our overall commitment to deliver value to our stockholders," Chizen added.

The repurchase program is in addition to the Adobe's existing stock repurchase programs and is expected to commence following the completion of the acquisition. The repurchases will be funded from available working capital.

Conference Call

The management teams of both companies will host a financial analyst and investor conference call today at 8:00 a.m. ET (5:00 a.m. PT). The call can be accessed at (U.S.) or (outside U.S.) with conference call ID #5643249. A live Webcast of the call will also be provided at http://www.adobe.com/ADBE and http://www.macromedia.com/MACR. For those unable to listen to the live conference call, a telephone replay will be available at (U.S.) or (outside U.S.) with conference call ID #5643249. The telephone replay will be available beginning April 18, 2005 at 9:00 a.m. ET through April 20, 2005 at 12:59 p.m. ET. A Webcast archive will also be available on each company's investor relations Web site.

About Adobe Systems Incorporated

Adobe is the world's leading provider of software solutions to create, manage and deliver high-impact, reliable digital content. For more information, visit www.adobe.com.

About Macromedia

Experience matters. Macromedia is motivated by the belief that great experiences build great businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective, compelling, and memorable experiences -- on the Internet, on fixed media, on wireless, and on digital devices.

Forward Looking Statements

This press release includes "forward-looking statements" within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. Forward-looking statements in this press release include, without limitation, forecasts of market growth, future revenue, benefits of the proposed merger, expectations that the merger will be accretive to Adobe's results, future expectations concerning available cash and cash equivalents, Adobe's expectations with respect to future stock repurchases following the merger, including the timing and amount of such repurchases, and other matters that involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: difficulties encountered in integrating merged businesses; uncertainties as to the timing of the merger; approval of the transaction by the stockholders of the companies; the satisfaction of closing conditions to the transaction, including the receipt of regulatory approvals; whether certain market segments grow as anticipated; the competitive environment in the software industry and competitive responses to the proposed merger; and whether the companies can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Additional information concerning these and other risk factors is contained in Adobe's and Macromedia's most recently filed Forms 10-K and 10-Q.

Adobe and Macromedia undertake no obligation and do not intend to update these forward-looking statements to reflect events or circumstances occurring after this press release. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement.

Additional Information and Where to Find It

Adobe Systems Incorporated intends to file a registration statement on Form S-4, and Adobe and Macromedia, Inc. intend to file a related joint proxy statement/prospectus, in connection with the merger transaction involving Adobe and Macromedia. Investors and security holders are urged to read the registration statement on Form S-4 and the related joint proxy/prospectus when they become available because they will contain important information about the merger transaction. Investors and security holders may obtain free copies of these documents (when they are available) and other documents filed with the SEC at the SEC's web site at www.sec.gov. In addition, investors and security holders may obtain free copies of the documents filed with the SEC by Adobe by contacting Adobe Investor Relations at . Investors and security holders may obtain free copies of the documents filed with the SEC by Macromedia by contacting Macromedia Investor Relations at .

Adobe, Macromedia and their directors and executive officers may be deemed to be participants in the solicitation of proxies from the stockholders of Adobe and Macromedia in connection with the merger transaction. Information regarding the special interests of these directors and executive officers in the merger transaction will be included in the joint proxy statement/prospectus of Adobe and Macromedia described above. Additional information regarding the directors and executive officers of Adobe is also included in Adobe's proxy statement for its 2005 Annual Meeting of Stockholders, which was filed with the SEC on March 14, 2005. Additional information regarding the directors and executive officers of Macromedia is also included in Macromedia's proxy statement for its 2004 Annual Meeting of Stockholders, which was filed with the SEC on June 21, 2004 and Macromedia's proxy statement for a Special Meeting of Stockholders, which was filed with the SEC on October 6, 2004. These documents are available free of charge at the SEC's web site at www.sec.gov and from Investor Relations at Adobe and Macromedia as described above.

(C) 2005 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

  • 1.|
  • adobe官方新闻:
    http://www.adobe.com/aboutadobe/invrelations/adobeandmacromedia.html

    micormediao官方新闻:
    http://www.macromedia.com/macromedia/proom/pr/2005/adobe_macromedia.html
  • 2005-4-18 18:02:13
  • 2.|
  • 34亿是不是太便宜了?
    http://www.rg-studio.net/ http://www.bizrange.net/ 成都锐杰网页设计网页制作工作室 专精于企业网页设计、网站建设、网页制作、网站推广、网站优化排名、程序定制开发、软件界面设计
  • 2005-4-19 13:28:23
  • 3.|
  • 今天看到新闻,Adobe以34亿左右美金收购了Macromedia,感到非常意外。这两个公司实在是太熟悉不过了,可以说是我最熟悉的两个软件公司,虽然论坛里有人设想过他们两家合并会是什么样,但是我从来不认为他们会合并。虽然两家产品在某些领域有竞争,但是基本上是两个方向,两个思路,几乎是井水犯不到河水。

      事实确实发生了,那么他们合并的意义何在呢,我脑子里第一个反映就是PDF+Flash,后来看54zq翻译的新闻,Adobe总裁已经明确宣称,通过并购同时拥有了pdf和flash,两者结合,Adobe公司将有机会打造全新的工业标准。34亿美金,仅仅是为了给PDF开路,这个代价是不是大了一点?

      这里必须解释一下PDF是什么东西?PDF是Portable Document Format(可移植文档格式)的简写,如果你浏览国外电子书比较多的话,应该已经接触过这个东西了,要装Acorbat来阅读。在安装软件的时候,尤其是英文软件,也经常会提示你安装Acrobat Reader,因为里面许多说明文档是用PDF格式的。

      那么PDF到底有哪些优势呢,大家都知道,Adobe在传统印刷行业占据统治地位,这和它拥有的PS(不是Photoshop,而是PostScript)专利技术分不开的,搞印前的对这个应该很熟悉,PS技术的特点就是从数字到印刷可以保证最大的不失真,虽然Microsoft开发了True Type,但是在印刷领域和Adobe根本没法拼,行业标准在Adobe那儿。PDF同样采用了PS技术,也就是说,你用PDF格式生成的文档,可以直接拿去印刷。而且PDF可以把字体都打包进去,例如你在文档里用了特殊的字体,根本不用担心别人那或者印刷厂有没有这种字体,把它打包进去就是了,源文件在你手里,还可以随时对它进行修改,然后重新打包。对版权的保护是PDF另一个特点,一般我们看到的都是没有加过密的文档,事实上,在生成PDF时,不但可以加密码,设置数字签名,还可以设置阅读次数等,不但实现了传统文档的所有特点,还有特殊的保护措施。当然,它还是一种图文并茂的文件格式,支持边下载边阅读,支持超链接,文件量极小等,最优越于其他格式的还在于前两点。据说美国的政府电子文件已经开始采用PDF,而且在W3C标准小组里面,有Adobe的PDF小组的许多成员,这些都充分说明,PDF有望成为电子出版的新标准。

      关于Flash我想没必要做过多解释,它已经成了占据Web标准的矢量动画软件,几乎所有的浏览器都安装了Flash插件。事实上,Flash也开始涉足电子文书领域,在许多使用者埋怨Flash里的文本不能搜索后,Flash最新版本对文本支持明显增强,甚至开始试图向电子文本涉足。当然,在某领域的成功并不一定能带到另一领域,虽然Flash的插件安装率惊人地高,但是想挤入电子文书领域与PDF竞争,还差很远。虽然技术上有不少原因,最主要原因还是定位问题,压根没有人会把它当作电子文书工具来用!当然,它的文件距传统印刷更是相差十万八千里,在这方面Macromedia估计也很郁闷,谁都看得出,前面有个无法逾越的对手。

      不得不承认他们都看得很远,这个是达成本次收购的前提,他们同时看到了电子出版的前景,这个前景实在太诱人了,如果能为它制订标准,是多么有历史意义。但是这个领域虎视耽耽的对手也很多,尤其是Microsoft,一旦它缓过劲来,对Office进行加强,对手就更难对付了。Adobe担心别人与Macromedia合作,Macromedia知道自己在出版领域和Adobe竞争还有很远差距,与别人合作不如直接与Adobe合作。两个棋逢对手的高手,争斗多年,惺惺相惜总是有的,这个合作应该是两厢情愿的结果。

      这两个公司都是收购高手,Adobe早年收购Aldus可能有些人还记得,当年Photoshop也有一个强劲的对手PhotoStyler,后来干脆直接收购过来后,给扔到仓库里封起来,Photoshop随后一直一枝独大,从来再没碰到对手。Macromedia的收购历史也是非常出色,Flash就是一个典型的成功案例,关于他的市场策略我在一篇文章里有更详细的介绍,有兴趣可以去看一下。他们合作起来,不干点大事是不可能的。

      对这个合并我很看好,前期几乎不存在整合的问题,两家人各干各的就可以了,当然,随后两家公司的产品会有所修改整合,我的看法如下:

      1、Flash的下个版本支持PDF阅读。(这个可是价值34亿美金的功能。:D)

      2、PDF与Flash进行整合。(可能仅实现文件互通,也可能产生一种PWF什么的混合文件,一般先走前一步,根据市场需求才决定是否走后一步)

      3、Adobe放弃Golive与Livemotion,将其优秀功能移植到Dreamweaver和Flash。(反正一个是收购的,一个是临时开发的,不可惜。)

      4、Macromedia放弃Fireworks,将其功能转换到Photoshop的ImageReady。(Fireworks还是有不少有意思的东西,如果这样真有点可惜。也可能继续保留,由Fireworks取代ImageReady)

      5、Flash与Director整合,随后收购一个三维插件公司,加强3D功能。(这一步绝对是Macromedia一直头疼的东西,要是早知道Flash能有如此的成功,一定很后悔为什么Flash没用Lingo做脚本,要知道Director是Macromedia的核心,它的重要性相当于Photoshop对于Adobe,不知道舍不舍得合并)

      6、打造全新的Acorbat Creator,以PDF推动网络出版,这个是他们的豪赌,当然,几乎也是看得到的成功。

    http://www.5dblog.com/vip/Lakesea/index.asp?id=75356
  • 2005-4-22 23:17:34
  • 4.|
  • 在我看来不希望macromedia被收购:
    因为他的软件真的太好用了.
    大家用的三剑客就是他开发的.
    跟其他公司整合 不知道还能不能保持三剑客发展的更好 ?也许不整合
    他开发的软件更好!
  • 2005-6-16 21:20:53

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